I’m Emma, the one writing it all down.
Photo by Alexa Viscius
I'm a writer and editorial strategist based in Chicago, specializing in luxury interior design, hospitality, and lifestyle brands. For the past eight years, I’ve helped clients tell a story as personal and thoughtful as the work they create. Whether that means building a campaign from the ground up, crafting a page-turning editorial feature, or developing a brand voice that feels authentic to you, I believe in storytelling that invites you to linger and look again.
My client work spans some of the most respected names in American luxury — including HOLLY HUNT, Four Seasons Hotels & Resorts, MartinPatrick 3, and a roster of luxury interior designers and design-forward lifestyle brands.
Alongside my client work, I serve as Editor-in-Chief of Collective Magazine, a biannual print publication based in Minneapolis. My team and I dive deeper and tell the stories of local creatives and cultural forces who put Minnesota on the map.
After Hours
Find me walking along Lake Michigan or visiting the newest local restaurant. I hold an MFA in Creative Writing from Hamline University and a BA in English and Creative Writing from the University of Iowa. I’m also a volunteer mentor in the Minnesota Prison Writing Workshop.
Let’s tell your story.
From brand copy to feature stories to buzzworthy social media, I’m here to help.