I’m Emma, the one writing it all down.

Photo by Alexa Viscius

I'm a writer and editorial strategist based in Chicago, specializing in luxury interior design, hospitality, and lifestyle brands. For the past eight years, I’ve helped brands tell a story that's as considered as the work they produce—whether that means developing a campaign from the ground up, articulating a brand voice that has never quite been put into words, or writing the kind of editorial content that makes a reader stop and stay a while.

My client work spans some of the most respected names in American luxury — including HOLLY HUNT, Four Seasons Hotels & Resorts, MartinPatrick 3, and a roster of luxury interior designers and design-forward lifestyle brands. I bring a restrained, design-fluent voice to every project that respects the intelligence of the audience and the integrity of the brand.

Alongside my client work, I serve as Editor-in-Chief of Collective Magazine, a biannual print publication based in Minneapolis. My team and I dive deeper and tell the stories of local creatives and cultural forces who put Minnesota on the map.

After Hours
You can often be found walking along Lake Michigan. I hold an MFA in Creative Writing from Hamline University and a BA in English and Creative Writing from the University of Iowa. I’m also a volunteer mentor in the Minnesota Prison Writing Workshop.

Let’s tell your story.

From brand copy to feature stories to buzzworthy social media, I’m here to help.