Interior Design, Architecture, Art
Gold Collective
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Brand Copywriting / Website Copywriting / Social Copywriting
Creative direction, branding, website design, and social media management by Studio Cadette.
Illustration by Michelle Bell. Photos courtesy of Gold Collective.
Gold Collective highlights leading voices in architecture and design through editorial features and conversations that explore the emotional and experiential impact of the built environment. Gold Collective acts as a business development manager for their members, representing a carefully selected, invitation-only roster of highly regarded professionals serving an elite clientele in New York, Los Angeles, and San Francisco.
Across Gold Collective’s website, Instagram, and LinkedIn, I’ve cultivated an editorially intelligent, design-fluent brand voice that speaks to the caliber of the organization’s industry-defining membership. Since Studio Cadette began managing the Instagram account, organic reach has grown by 810%, and followers have grown by 70%, cementing the brand as a quiet force in the architecture and design scene. The best way to experience my writing and this exceptional community is to scroll for yourself.