Editorial Direction
Collective Magazine
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Founding Editor-in-Chief
Editorial Direction / Content Strategy / Writing / Digital Content / Partnership Strategy + Execution
Produced and published by LAB MPLS. All photography courtesy of Stephanie Sunberg
Bringing each issue of Collective Magazine to life is truly a dream.
Collective Magazine is a bi-annual, 64-page publication that celebrates and elevates all things local. With a dedicated digital presence to support the publication 24/7, Collective brings a deeper dive into the creative community of Minneapolis, St. Paul, and beyond.
As the founding Editor-in-Chief, I’ve touched every part of Collective’s design, storytelling, strategy, branded content, and more, defining and executing the vision for a first-of-its-kind publication that reaches an often overlooked readership of Gen Z and Millennial women in the local market. The magazine’s personality is playful, community-forward, and colorful, just like our readers.
What makes Collective Magazine unique is our ability to engage our audience in person, in print, and online, all at once, by bringing the pages to life IRL at launch parties, community workshops, panels, and more.
